Competitive Adventages of Apple's

Competitive Adventages of Apple’s

The iPhone is obviously popular on its own merits, a touch-screen, app-based product that clearly has advantages over the clunkier, more dated Blackberry made by Research in Motion. But so many experts suggesting that Apple's competitive advantage may wane in the near future in the face of new smartphones from Blackberry and others like Google's Android miss the point.

Apple recently reached third place in personal computer sales in the U.S., selling more Macs the past few quarters than analysts expected. Also, Apple is the leader in the tablet space with its popular iPad. In its most recent quarter, for example, Apple sold 9.52 million iPads, and the product has only been available for roughly a year.

Value Chain of Apples’s
Primary Action

1.       Inbound Logistic

·         Most components are generally available from multiple sources; a number of components are currently obtained from single or limited sources. Hardware products are manufactured by outsourcing partner primary in Asia e.g. Foxconn.

·         Delegate raw materials acquisition – Apple works with its OEM partners todelegate the raw materials acquisition process but provides some supervision forquality control purpose.

·         Automated receiving systems– Apple has implemented sophisticated automated receiving systems to speed up the receiving process and reduce facility foot printand storage space requirement.

2.       Operation

·         Elimination of toxic substances in Apple products. Every product is free of BFR sand other harmful toxins, Apple have also qualified thousands of components to be free of elemental bromine and chlorine.

·         Products are designed highly recyclable aluminum enclosure.

·         Utilize original equipment manufacturers (OEM)’s economies of scale – Apple outsources production to third party OEM partners to utilize their economies of scale while removing the burden of production management from the firm.

3.  3. Outbound Logistic

·         Apple used variety of direct and indirect distribution channel, such as retail stores,online stores and direct sales force, 3rd party cellular network carriers, wholesalers,retailers and value added resellers.

·         Apple continue to expand and improve its distribution capacities by expanding the number of its own retail stores worldwide in order to ensure a high quality buying experience for its product.

·         Economical packing - Apple employed teams of design and engineering experts who develop product packaging that’s slim and light yet protective. Efficient packaging design not only reduces materials and waste, it also helps reduce the emissions produced during transportation

4.       4. Sales and Marketing

Apple took the normal retail store and converted it into a hotspot for consumers to hang out, while buying products simultaneously.   The unique wave of commercials Apple produced helped turn Apple products into the new “it” items.   Apple was able to able to use unconventional methods, such as their strange commercials, to help gain market share.

·         Premium pricing

·         Brand loyalty

·         Retail outlets

·         Law market share in the corporate market place

5.     5.   After Sales Services

At a very general level, loyalty is something that consumers may exhibit to brands, services, stores, product categories, and activities. There are two advantages of customer loyalty programs. One is to increase sales revenues by raising purchase levels, and increasing the range of products bought from the supplier. The other is more defensive by building a closer bond between the brand and current customers it is hoped to maintain the current customer base. While loyalty programs can have many other peripheral goals such as furthering cross-selling, creating databases, aiding trade relations, assisting brand PR（public relations）, establishing alliances, etc.

Supporting Action

1.     1.  Human Source Management

Innovative Internal Organizational Structure. The Huffington Post pointed out that Apple's internal organization vastly differs from most consumer electronics companies. Competitors tend to organize their companies into distinct business unit silos, each with their own research and development (R&D) efforts as well as profit and loss (P&L) statements - essentially setting the pace for internal competition. Apple, on the other hand, encourages a positive workflow by employing a unified R&D effort that cuts across most of their products, and only looks at a single P&L statement. When one department succeeds, it is reflected throughout the entire organization rather than just a single unit. This organizational structure strongly supports the veritable fortress Apple has built around its highly integrated product offerings.

2.      2.  Technology Development

Apple Inc. is one of the top computer and gadget creators on the market today. They have an important market share and have raised billions of dollars with the help of their great products that have taken the world by storm ever since they first appeared.

Under an exceptionally talented and innovative management Apple has managed to create computers, smartphones, media players and tablets for the entire world to enjoy and swoon over with every new release. The most important technology developed by the company has been the Macintosh computer, the iPod music players, the iPhone and, most recently, the iPad tablets.

Over the years Apple has not only perfected hardware in functionality and design but has also managed to create a wonderful variety of software options for users from the most tech savvy to the least inclined to use buttons. The applications behind great Apple devices, all of which can be found in the App Store offer endless possibilities of enhancement for the simple Apple gadget.

3.       3. Procurement

Apple requires each of its suppliers to meet the highest standards for all goods and services. Our requirements include a commitment to rigorous quality assurance. In addition, suppliers must be committed, as we are, to ensuring the highest standards of social responsibility.

The ideal suppliers are those who understand our culture and expectations. We value suppliers who take the time to learn about and understand our business and who look for ways to add value. These suppliers know the importance of making and meeting commitments and delivering the highest quality goods and services.

Our business environment is competitive and fast-paced. Our suppliers must understand this dynamic and be agile and flexible in responding to changing business conditions. Above all, Apple values innovation. We appreciate suppliers who truly understand and share in our challenges, and who help us find the best possible solutions.

My Competitive Adventages

My competitive adventages is that I mastered almost every sport there is. from childhood I've had to get used sport by my parents, especially swimming. before I TK I've been able to swim at a depth of 1.5 meters. when my elementary school, I always win when the race run. I hope the physical strength that I have, I can be a woman's air force. I wanted to follow the footsteps of my father who was a soldier air force. I gain knowledge about college majors air with air transport management. I always maximum when doing or working on something.